At 16 I made my first $45 writing TikTok scripts for a cannabis business on Upwork. That was the first proof I could turn words into money without asking anyone for a job.
Cristian Sanchez-Aguilera
Founder, seller, and product builder.
At a glance
Story
I build companies around problems I had to live through first.
I made my first money online at 16: $45 writing TikTok scripts for a cannabis business on Upwork. It barely covered a week of gas. Still, a stranger who had never met me decided something I made was worth paying for.
That did something to my head.
Until then, work felt like a role adults were assigned. After that payment, it looked more like a skill I could learn, sell, and get better at.
College lasted one semester. I would sit in lecture halls doing the math on how long the normal path was going to take, then go home and learn faster by trying to build things myself. I was impatient, probably more than I understood at the time. I wanted a skill I could carry into any business I eventually started.
I picked sales.
Nothing moves until someone says yes.
The next five months were the unglamorous part. I worked overnight freight at Home Depot, then knocked doors for roofing and windows. Hot days, ugly hours, three hours of sleep some nights. People decided what they thought of me before I finished the first sentence.
I crashed my car during that stretch and was back out knocking the following week. I wasn’t fearless. I just didn’t have a better plan to retreat to.
Then I heard about tech sales. It was the same basic test I had already been taking at people’s front doors: earn someone’s attention, understand what matters to them, and get them to take the next step. The difference was that the skill had a much higher ceiling.
Three weeks later, at 19, I broke into enterprise SaaS with no degree and no network.
Just reps.
Each company taught me a different version of how people buy. Varonis taught me enterprise discipline: long sales cycles, crowded buying committees, and how security teams think about risk. At Swap, I joined early enough that there was no finished playbook waiting for me. We had to find the message and the motion while running it. At DataSnipper, I sold audit automation to finance teams who did not want another tool. They wanted fewer hours in spreadsheets, which meant the pitch only worked if it sounded like their work.
While doing the job, I kept a running list of everything that made sellers slower than they needed to be: research scattered across tabs, repetitive admin work, missing context, and tools that behaved like separate islands.
Syntri came out of that list.
It has now crossed $5,000 in annual recurring revenue. That number is still small enough to keep me honest, but large enough to prove something important: people will pay for software built by someone who has actually done the work it is supposed to improve.
I still do that work.
Through Outbound Foundry, I cold call and run outbound for clients the old-fashioned way. Two clients have generated more than $6,000 in revenue for the business and over $40,000 in qualified pipeline for themselves.
I don’t treat the service work like an embarrassing phase I need to escape before I can call myself a real founder. It funds the software, keeps me close to buyers, and exposes weak assumptions fast.
You don’t get to build the tool if you stop doing the job.
Outflow came from an earlier version of me: 19, no degree, no map, trying to persuade someone to take a chance. Seven people have broken into tech sales through it so far.
Seven is not a huge number. It is also seven real people whose direction changed because something I built worked. That matters more to me than a dashboard full of sign-ups.
BLDR is newer. It is for operators who have ideas for software but feel locked out by the technical language surrounding it. I know what it is like to enter a field where everyone else seems to have been handed the dictionary. We are building the thing I would have wanted: a practical path from idea to working product without pretending the learning curve is not real.
I don’t want one impressive title.
I want a small group of businesses built around problems I had to live through before I understood them. Some will work. Some probably won’t. That is part of building anything real.
The standard is that they leave evidence behind: customers, commits, invoices, mistakes, and a GitHub graph that proves I didn’t just outline them.
- 16
- First money earned online
- 19
- Broke into enterprise SaaS
- $1.48M+
- Pipeline generated across SaaS, roofing, and home-improvement sales roles
- $580 MRR
- Syntri ($6,960 proj ARR)
- $6K+ revenue
- Outbound Foundry
- $40K+ pipeline
- Client pipeline
- 7 people
- Helped into tech sales
I left college after one semester and spent five months learning sales the hard way: overnight freight, then roofing and windows on doors. Rejection, consistency, and talking to strangers became the curriculum.
Three weeks after I committed to tech sales, I broke in as a BDR at 19. Varonis taught me how large organizations are prospected, bought into, and moved through a real enterprise cycle.
Moved into founding GTM at an early-stage ecom company. No inherited playbook. I had to figure out who to call, what the offer was, and how a motion gets built from nothing.
Sold into finance and audit teams who did not want another tool — they wanted fewer hours in spreadsheets. That was the first time I had to explain a product in the language of the work it replaced, not the language of the pitch.
Turned the problems I lived as a seller into an AI-native BDR operating system, then took it into discovery calls, demos, pricing, onboarding, and paid use.
Building
Founder and owner of Northmark — the parent company to all my businesses: 11 companies spanning software, memberships, open-source tools, and services.
Outflow · Syntri · Outbound Foundry · Amphivia · BLDR · Meridia · Kovranta · Project 160 · Surge · DeployTruth · Nebula
Writing
Origin is the weekly letter. Essays and notes stay on this site.
How I build
Five principles keep the work close to the problem, the customer, and the decision that comes next.
The best product ideas I’ve found haven’t started in a brainstorming document. They show up while doing the work and noticing the same friction over and over again.
A clever product theory is still a theory. Demos, objections, confusion, and actual usage tell me more than another week polishing in private.
I’d rather build one workflow that genuinely changes someone’s day than ten features that look good in a launch video.
The person hearing the objection shouldn’t be ten layers away from the person fixing the product. Early-stage companies move faster when that loop stays short.
Start simple. Add automation, agents, infrastructure, and process when reality justifies them—not because the architecture diagram looks impressive.
Into
The résumé is one layer. This is the notebook behind it—grouped so you can actually read it.
Body & discipline
The day starts before anyone else gets a vote. Training, fasting, and a small set of objects I carry everywhere keep the rest of the work honest.
Kickboxing and Taekwondo as a kid. Boxing now. BJJ and Muay Thai are next. I like sports where you can’t fake the round—either you showed up prepared or you didn’t.
The gym starts before the rest of the day gets a vote. If I lose the morning, I spend the afternoon negotiating with a version of myself I don’t respect.
I like doing multi-day fasts. Not as a performance. As a reminder that most of the noise I treat as urgent is just appetite with better branding.
Monster. AirPods. MacBook. You’ll usually find all three with me. It’s not aesthetic. It’s the smallest kit that lets me work from a gym, a café, or a late train.